Wix
Blog Dashboard Update
Company
Wix
Role
Product designer at Wix
year
2024
MY RESPONSIBILITIES
User research
Market research
Prototyping
UI & Interaction design
AI feature design
Guidelines & documentation
I worked on a series of updates across the Wix Blog dashboard, including the Post List, Overview, Categories, and Tags pages. The goal was to align all blog management tools with Wix’s updated design system and improve their overall clarity, usability, and value for users.
A key focus of this project was integrating AI-powered tools to make blog management smarter and more efficient. I contributed to the development of features like a blog post generator, automatic categories and tags suggestions, and personalized content topic recommendations based on users’ existing posts.
( Blog Overview )
I redesigned the Wix Blog Overview page to make it more helpful and engaging for users managing their blog. The update aimed to align the layout with Wix’s new design system while increasing its usefulness through personalized insights, learning tools, and AI-powered inspiration.
-
Upgraded latest posts table to show key performance data at a glance
-
Added a learning section with tutorials and resources to support user growth
-
Integrated AI-generated post ideas to inspire new content
-
Refreshed post template section with better visibility and personalized suggestions
-
Applied new design system for a more modern and consistent UI
Blog Overview - Before and after
( Blog Post List )
I worked on the redesign of the Wix Blog post list page in the dashboard, aligning it with the latest table components from Wix’s design system. The goal was to improve post management by giving users quick access to key performance metrics (views, comments, likes) and content details like categories and tags.
-
Reorganized the table layout for better content hierarchy and scanability
-
Added post-level metrics (views, comments, likes) to surface performance at a glance
-
Displayed categories and tags directly in the table for easier content management
-
Applied new table components from the design system for visual consistency
-
Collaborated with developers to ensure smooth implementation and handle edge cases
Post List - Before and after
STRATEGY & APPROACH
SOLUTION #1
Pre-designed Presets
Create a set of ready-made post page layouts for users who want a quick, polished design without manual customization.
SOLUTION #2
Granular customization
Let users select any part of the post page (e.g., title, body, author section) and adjust its design settings individually for more creative control.
SOLUTION #3
Simplicity & Customization
Ensure that non-designers can easily use presets, while advanced users and design agencies have deep customization options.
