Wix
Post Page Update
Company
Wix
Role
Product designer at Wix
year
2024
MY RESPONSIBILITIES
User research
Market research
Prototyping
UI & Interaction design
Guidelines & documentation
Wix is a one of the leading website-building platforms, and Wix Blog is one of its most popular applications, helping users create and manage content easily. However, the post page lacked design flexibility, making all blogs look the same.
In this project, we redesigned the post page experience by introducing customizable design settings and presets, allowing users to create unique layouts while keeping the editing process intuitive.
pROBLEM
Users have limited options to customize the design of the post page.
-
Limited design flexibility
-
All posts look the same in different blogs
-
Design agencies and template creators needed more control over layouts
Post page before - Desktop and mobile
( Work Process )
001
Market Research and Analysis
Gathered insights from Wix Blog users through support tickets, community forum, app reviews, and direct feedback.
002
Wireframing & Concept Exploration
Sketched different layout structures to test how modular approach could work.
003
Design settings for separate components
Created detailed specifications and settings for all post page components.
004
Iterative refinements
Adjusted default presets and widget settings based on competitive research to ensure they were visually appealing and practical.
( Results & Insights )
A fully customizable post page that gives users more flexibility, creative control, and design freedom.
-
53K sites used the new post page, initially released to 10% of new English users for testing.
-
+ 2.5% increase in blog-ready users.
-
Users easily discovered clickable elements and settings.
-
Noticed slower performance and user expectation to drag elements anywhere. Due to slow performance, this update was paused to rebuild the post page using a different technology.
Before and after
STRATEGY & APPROACH
SOLUTION #1
Pre-designed Presets
Create a set of ready-made post page layouts for users who want a quick, polished design without manual customization.
SOLUTION #2
Granular customization
Let users select any part of the post page (e.g., title, body, author section) and adjust its design settings individually for more creative control.
SOLUTION #3
Simplicity & Customization
Ensure that non-designers can easily use presets, while advanced users and design agencies have deep customization options.
